Why Prima is better and more profitable

Our modern alternative to traditional dry cleaning is based on a unique water process and technology

Our shops are cheaper to set up and run, we can thus offer competitive prices with more profit, do everything on the premises and give customers better results faster.


  • Our machines are half the cost of standard dry-cleaning machines or less (because they don’t need to handle toxic solvents).

  • No special safety precautions are needed, so set up can be much cheaper.

  • Prima can be set up in premises as small as 750 ft2 (because our system uses less space than solvents or hydrocarbons) and works well in convenient secondary-retail locations off the high street – so your premises will be easier to find and cost less to rent (or buy).

  • We require no special permits for the use or disposal of our gentle cleaning solutions.

  • Our automated shops can be run by just one person – further keeping costs down.

  • Our business has much less impact on the environment than others using toxic solvents – and less impact means less cost and much less risk to your business amidst tightening environmental regulations.

  • You can serve all the work from your premises, so you don’t need to send anything away – which means you can keep more profit for yourself.

  • Better results without the wait and a wider selection of items you can clean mean you will soon develop a loyal repeat customer base.
  • We have arranged the best deals for your supply of consumables at a lower price because of the volumes we can order and economies of scale. This makes sales costs lower and so sales margins higher.

  • We will help protect your territory – this means nobody local can compete with you using our processes.

  • Prima gives you more and the potential to make more, at a much lower cost.

How do I find out more?

We are keen to show you why choosing a Prima Franchise can provide you with a

proven business that can target over £100,000 turnover in Year One


Discovery Days

Our Discovery Days enable us to show you what is involved in running a Prima Franchise.

Book a Discovery Day

Download our Brochure

Our prospectus contains more details about our Franchise Opportunities

Download Now

Contact Us

We are happy to speak to you or answer any email enquiries you have about running a Prima Franchise.

Contact Us